Get to Know Me

Some friends and I during a Palouse Falls hike.

My name is Joey McGraw, and I have the coolest job in the world. I get to work closely with clients to develop some really cool brand assets and product marketing, and wear many different hats on a daily basis. It's my job to take an idea and create a visual representation of it for you, the public, to see and experience.

When a new product hits the market, normally it will have a logo that represent the brand and the trust the brand needs to communicate to the users. This logo will later be used on business cards for the company owners, employees, etc., to pass out to spread the word about this amazing new product. When the product is ready to be sold to the public, the logo will also be placed on the product packaging. This packaging will normally have some similarities to the logo, and will more than likely contain the logo on the packaging. A website is a good way to spread the word about any new product, so a website will also normally be built to let everyone find the product, and learn more about it; often times the product will be sold directly on the website. All these things I just listed, and probably made you wonder where I was going with it, are part of what I do. I help small businesses, entrepreneurs, and people that just have some really great ideas develop a look for their idea, and develop that into an integrated set of visual and interactive brand assets.

I graduated from Central Washington University in 2010 with a Bachelor of Fine Arts in Graphic Design. Graphic design was a hobby of mine before I even really knew what graphic design was, so when I found out I could actually do that for a living I headed down that career path and never looked back. I studied print design in the graphic design program at Central, but making websites was another interest I had, so transitioning the skill set I had in design to the web seemed like a natural next step to take.

Fast forward a few years later and I landed my first internship (which later turned into my first full-time job in the industry) at SignDog in Ellensburg, WA. I expanded my skill set there to include countless vehicle wraps, storefront signage, and pretty much everything else related to large format vinyl. I ended up taking over as their webmaster and creator of all websites, which is a role I'm still enjoying today as a full time freelancer.

I'm very passionate about my creative process and web development toolbox. If that's the sort of thing you're into when looking for a graphic designer, have a look around and check out my work. If you see something you like, let's work together.